Sony is in rare form with the launch campaign for the Playstation 4. The Company has taken many chances to attack Microsoft and is successfully converting gamers, prompting some -including me -to abandon Xbox altogether. The attacks, which started at E3, have ranged from the subtle, to direct hits to the character of the brand of Xbox:
- At the end of the conference at E3, the words, “sony supports used games” appeared on screen, with Jack Tretton emphasizing that every game sold will be sharable with friends with no internal DRM stopping the process.
- Sony uploaded a short video that is titled “How to Share your PS4 games,” with Shuhei Yoshida simply handing the disc to the person next to him, attacking the used games stance that Microsoft first used with the Xbox One.
- According to Kotaku, Andrew House stated that the PS4 has been “consistent with its message and in tune with the customers.” during a speach at Gamescon.
- Andrew House, during an interview with “the guardian,” stated that microsoft’s policies surprised them and created questions about Sony’s Policies that need to be addressed.
- Most recently, the TOKEN INDIE GAME t-shirt inside of a blazer… worn at PAX attacking Phil Spencer, who wore a blazer and an indie game logo t-shirt during the unveiling of Microsofts indie game policy.
In my opinion, I believe that this is a great marketing tactic, attacking an already damaged system launch to convert gamers into only buying a PS4. Microsoft is gaining momentum after horrible showings at E3 and the Console reveal, however, Microsoft still has a lot of work to do if they want to convince gamers why they should spend one hundred extra dollars on their console.