The Chillback Name started as a way to release solo content without the worry of damaging the “Street” reputation of the STR Entertainment brand. The brand started as Chillback Muzik. Eventually, the word Muzik was dropped in favor of the word “Digital” signifying the shift to being about more than music. and the reflect the all digital business model.
I was looking for a catchy name for the blog and while repairing someones computer, i was thinking that i am thinking digital thoughts in an analogue world… and the name stuck.
currently, the site is experiencing a small amount of growth. the site is a one-man project, giving you thoughts about the gaming and music communities, behind-the-scenes on gaming and music projects, and various other things.